Press conference “Thailand Tourism Festival 2013”. The event is at Challenger Hall, Muang Thong Thani, 5-9 June 2013.

แถลงข่าว งานเทศกาลเที่ยวเมืองไทย 2556 ซึ่งจะจัดขึ้นวันที่ 5-9 มิถุนายน 2556 นี้ ที่อิมแพค อารีน่า เมืองทองธานี, อาคารชาเลนเจอร์ 1-3 

A hidden gem of a province, Nan was once an independent kingdom and is now a refuge for travelers who wish to explore the natural beauty of northern Thailand and its rich cultural heritage in peace and tranquility.

A quiet and tranquil province, Nan is nestled in a verdant valley in northern Thailand along the border with Laos. Because of its relative proximity to Luang Prabang, the historical capital of the Laotian Lan Xang kingdom, the earliest settlers in the area were Lan Xang’s Laotians, ethnic Tai who are distantly related to the Tai people who settled in central Thailand. These early settlers established themselves around present-day Pua district, which is rich in rock salt deposits, about 700 years ago. The earliest Nan rulers allied themselves with neighboring principalities to establish the kingdom of Lan Na. The center of power in Nan eventually moved south to the fertile Nan River basin, where the capital of Nan exists to this day. Nan’s history, development, and architecture were greatly influenced by various neighboring kingdoms, in particular Sukhothai, which played important political and religious roles in shaping the development of Nan. Over the centuries however, Nan alternated between being an independent principality under the control of Lan Na, Sukhothai, Burma and Siam in that order. In 1558, the town was conquered and depopulated by the Burmese. By the late 18th century Nan forged an alliance with the new Bangkok centered Rattakosin Kingdom and existed as a semi-autonomous kingdom with a line of monarchs that ruled from 1786 until 1931. Today, Nan is still the home of numerous Thai Lue and other hill tribes who retain many of their fascinating customs and traditions.

The rural province of Nan is an attractive region of northern Thailand where there are high populations of hill tribe communities, including Hmong, N’tin, and Khamu. Much of Nan is devoted to agriculture, particularly rice and fruit cultivation.Nan features six national parks, including the stunning Doi Phukha National Park, which contains mountains nearly 2,000 m high. The rich natural beauty of Nan makes it an ideal destination for trekking as the remote province sees far fewer visitors than neighboring Chiang Rai and Chiang Mai. The provincial capital of Nan has a relaxed charm, an interesting history, some impressive temples, and a good museum. There are also a number of quality restaurants and bars along the town’s riverfront to plan your adventures into the countryside or relax after sightseeing in the town.

Key Tips
  • If you plan to visit in October, the city comes alive for the annual Nan boat races; try to book your room early!

Lifestyle Thailand Mobile App Available on the App Store

The Tourism Authority of Thailand (TAT) today introduces “Lifestyle Thailand”, a new smart
phone application aimed at attracting the young generation with 8 unique tourism experiences in the

Juthaporn Rerngronasa, TAT Deputy Governor for International Marketing of Europe, Africa, the
Middle East and the Americas, says the application highlights 20-50% discounts in 300 selected
accommodation, restaurants and tourist attractions that have been carefully selected for their unique
characters and qualities that suit the lifestyles and demands of the target groups.

The main target groups are international and local tourists, particularly the savvy smart phone users
who can now download the Lifestyle Thailand application free of charge on the App Store or Android
Market, according to Juthaporn.

“We are confident that this project will help attract more visitors into Thailand and generate more
revenue for tourism establishments and operators in the country,” she said.

The “Lifestyle Thailand” mobile application features 8 travel experiences, comprising Chic,
Romantic, Breezy, Thainess, Adventure, Wellness, Easy n’ Slow and Family.

The Chic option is designed for trendy generation in search for shopping experiences, nightlife
activities and personalized services such as personal fashion stylists, hands-free shopping, private
limousines and jets.

The Romantic selection lists perfect destinations for couples. Beach and adventure lovers can check
out the Breezy and Adventure collections, respectively. The health conscious tourists can opt for the
Wellness range while devotees of Thai traditions can visit the Thainess section.

The Easy n’ Slow is a perfect fit for travellers looking for a quiet place amid the lush nature of
Thailand while a wide range of family-orientated activities and locations are listed generously in the
Family section.

The “Lifestyle Thailand” application will be updated on a monthly basis with information of selected
tourism products - accommodation, restaurants and attractions - and things to do lists, as well as
hot deals and discounts. Tourists can get discounts and hot deals by showing the application to
participating hotels, resorts, restaurants, shopping malls and attractions.

The application also has other special functions such as 360° Visual Tour, which allows tourists to
virtually experience the highlights of each tourism site in 360°.

Tourists can also create trips and search routes via Google Map and use interactive maps to share
tourism site information through social networks such as Facebook and Twitter.

The TAT has also launched the “Lifestyle Thailand Mini Site” in the main