The Tourism Authority of Thailand (TAT) today introduces “Lifestyle Thailand”, a new smart
phone application aimed at attracting the young generation with 8 unique tourism experiences in the
Juthaporn Rerngronasa, TAT Deputy Governor for International Marketing of Europe, Africa, the
Middle East and the Americas, says the application highlights 20-50% discounts in 300 selected
accommodation, restaurants and tourist attractions that have been carefully selected for their unique
characters and qualities that suit the lifestyles and demands of the target groups.
The main target groups are international and local tourists, particularly the savvy smart phone users
who can now download the Lifestyle Thailand application free of charge on the App Store or Android
Market, according to Juthaporn.
“We are confident that this project will help attract more visitors into Thailand and generate more
revenue for tourism establishments and operators in the country,” she said.
The “Lifestyle Thailand” mobile application features 8 travel experiences, comprising Chic,
Romantic, Breezy, Thainess, Adventure, Wellness, Easy n’ Slow and Family.
The Chic option is designed for trendy generation in search for shopping experiences, nightlife
activities and personalized services such as personal fashion stylists, hands-free shopping, private
limousines and jets.
The Romantic selection lists perfect destinations for couples. Beach and adventure lovers can check
out the Breezy and Adventure collections, respectively. The health conscious tourists can opt for the
Wellness range while devotees of Thai traditions can visit the Thainess section.
The Easy n’ Slow is a perfect fit for travellers looking for a quiet place amid the lush nature of
Thailand while a wide range of family-orientated activities and locations are listed generously in the
The “Lifestyle Thailand” application will be updated on a monthly basis with information of selected
tourism products - accommodation, restaurants and attractions - and things to do lists, as well as
hot deals and discounts. Tourists can get discounts and hot deals by showing the application to
participating hotels, resorts, restaurants, shopping malls and attractions.
The application also has other special functions such as 360° Visual Tour, which allows tourists to
virtually experience the highlights of each tourism site in 360°.
Tourists can also create trips and search routes via Google Map and use interactive maps to share
tourism site information through social networks such as Facebook and Twitter.
The TAT has also launched the “Lifestyle Thailand Mini Site” in the main tourismthailand.org